Archive for October, 2008

Oct
30

Domain Hijacking Alert - Website Owners Beware Of Scam Emails

SteveGeneral

If this is your first time here, you may want to subscribe to my RSS feed or follow me on twitter.

This is a warning to website owners who may be receiving emails disguised to be coming from registration companies such as Network Solutions.  Here is one that was sent to a client of mine this morning.

From: NetworkSolutions Support [mailto:tech@networksolutions.com]
Sent: Thursday, October 30, 2008 6:27 AM
To: email@removed.com
Subject: Your domain is expired today!

Dear Network Solutions Customer,

We recently notified you that the registration period for your Network Solutions domain name had expired. As a benefit of having previously registered a domain name(s) with Network Solutions, you are eligible to receive a percentage of the net proceeds that were generated from the renewal and transfer of the domain name you chose not to renew. Since you have chosen not to renew the domain name listed below during the applicable grace period, we were successful in securing a backorder for this domain name on your behalf and it has been transferred to another party in accordance with the Service Agreement.

Renew your domain now - http://www.networksolutions.com

You must click on the following link, enter your domain name, and confirm your contact information in order to claim these funds. If your contact information is not correct, you must enter Account Manager and make the appropriate changes prior to clicking “submit” from the confirmation screen. If you do not do this, you will be confirming inaccurate information and will not receive any payment. Checks will only be made payable and mailed to the Account Holder of record.

Sincerely,

Network Solutions® Customer Support

Now this client does not even have their domain names registered with Network Solutions, secondly the domain name it was sent to does not expire until 2014.  The link to NetworkSolutions.com was actually taking the viewer to http://www.networksolutions.com.sys49.mobi

Look at the true domain name in that url, sys49.mobi  This domain name is already listed on the URIBL and SURBL which will flag the message as spam for most spam filter systems.  The actual site looks like this.

This site looks like NetworkSolutions.com and is setup to capture your domain login information to then steal your domain name.  If you have received this email and filled out your login information, please change your login password now.  If you find yourself locked out already, please call network solutions 800-333-7680 and have that information changed.

Oct
28

The Importance Of A Sitemap And Why You Should Create Them

SteveWebsite Design

What Is A Sitemap?

A sitemap can be as small as one page, or span out to become several pages that contains links to every page on your website. Just as the name implies, it is a map that can take not only the site visitor, but a search engine spider to every page your website consists of. For viewer’s looking for a quick find, they might use a the sitemap link if a search box is not present. This will allow them to quickly find what they are looking for and possibly buy from you or sign up for what you have to offer. People in today’s world want their information and they want it fast.

Many web design companies do not even bother creating a sitemap for websites, they feel it is a waste of time and has no design benefits to the website in question. Internet marketers who are looking for that big break often tend to skip this step as well. Either they do not know the importance of a sitemap, or are just to lazy to make one.

One Way To Layout A Sitemap

I prefer to layout my sitemaps in a listed format, breaking down the list into categories and sub-categories. This makes it easy for a site viewer to easily scan over your sitemap to find exactly what they are looking for. It also allows a search engine spider or bot to quickly scan each link on the sitemap page. A generic sitemap would look something like this.

Importance Of A Sitemap

if your website uses javascript menus or even flash navigation menus, then it is highly advisable you create a sitemap for your website.  If a viewer has javascript or flash disabled in their browser, then they will be unable to view your site navigation menu.  Having a sitemap link at the top and or bottom of your site will allow that visitor to still browse through your website.

SEO Benefits Of Having A Sitemap

When you create a sitemap of your website, you are creating a page, or multiple pages that have links to every other page on your website.  To a search engine bot, this is hitting a gold mine of internal site links.  Pages they may have otherwise never found to index, can now be spidered and indexed.  This is why I stated it is a good idea to have your sitemap link on the top or both top and bottom of your website.  With a sitemap link on the top of your page, it will be one of the first things a search engine bot finds since it is at the very top.  These bots start at the bottom of your site and work their way down.  If the page content is extremely long or the page load time is slow, they may never hit your entire page to see a sitemap link at the bottom.  You can take your sitemap and submit it in the Google Webmaster Tools so they have it on file to scan your site.  This will help get those otherwise deeply linked pages be spidered and indexed by Google.

Conclusion

By now you should see the benefits of having a sitemap on your website, how to lay one out, where to put it and how it helps both viewers and search engine bots.  Do not be lazy about this, doing sitemaps by hand can take some time on your part.  If you have a very large website, do a search for free sitemap generators and you can find tools to help automate the process for you.

Oct
27

3 Reasons Why You Should Never Use Click Here As Your Anchor Text

SteveGeneral

When doing a search on Google for the term click here, I see 1,440,000,000 results being shown. I cannot believe that so many people still use this to let viewers know about clicking a link. yes I know, not all of those pages will have that as the anchor text, still the number is astonishing. Your links should stand out to the reader, give them a reason to click on it without having to read anything before it. Most of the time viewers go to a site for a specific reason, they need to be able to scan over your page and have the links stick out to them. Here are just a few reason’s why you should not be using click here as your anchor text.

1. Most People Are Not Stupid

In today’s internet world, people know when they see blue text color, or any color text change for that matter, it is a link. It does not have to be underlined either, people know to click on it. Would you give someone a present with a big sign on it that says “Open Me”? Of course not, they know that they rip the paper or open the box to see what is inside. The same goes for links, people know they have to click on them to see what is on the next page.

2. Click Here Links Are Not SEO Friendly

For SEO purposes, using click here is just shooting yourself in the foot. For most of your links, you want to include some type of keyword in them. This is more appealing the the search engines and does have an effect on how well your site ranks. If you have 50 links throughout your site that use relevant keywords to that page, you are bettering your chances to rank higher then simply using click here. I am sure you have heard it a thousand times, use relevant keywords in your anchor text.

3. No Call To Action

Using the anchor text of “click here” does not give your site any specific call to action right away. Click here for what? Will I be taken to a contact page, a more information page, an order page, etc.? Make it clear to the viewer what that link is for. I see it quit often on ebook landing pages, they want the people to buy their product, but where the hell is the call to action? Give the viewer a reason to click on that link without having to read your long ass pitch. I do not care that Sally made $xxxxx from your ebook, I just want to buy the damn thing.

Think about these things the next time you are choosing your anchor text. It is still a common mistake people make with there website and can actually hurt the chances of ranking the site better. All inbound links that point to other pages on your site should all contain a keyword or keyword phrase that best describes the page you are linking to. I am sure you can come up with other reason’s as to why people should not use click here as the anchor text, let me know what some of them are and by all means make them funny if you can. It is Monday and I need a good laugh.

Oct
24

How To Get More Backlinks With RSSMix - Not Ethical But Effective

SteveLink Building

To help achieve higher rankings within the search engines, the number of backlinks pointing to a specific page of your site is important. In a perfect world, you would gain your backlinks by having great content that readers find useful, funny video or picture, or talking about a breaking news story that is in the headlines. Their are other ways to getting backlinks, but for now I will leave you with those. Some of you are looking for an easy, quick fix to getting more backlinks. You want the silver spoon in your mouth and your hand held through each baby step you take. Some people are lazy, other’s just do not care about following any guidelines and want to rank regardless of how they get the results. I personally like to learn new methods and teach other’s about some of them. So with today’s post I am going to show you an easy way to get unlimited backlinks using RSS feeds. This of course is not an ethical way of getting those backlinks, the search engines can easily detect and discount them if they made one slight change in their algo.

What Are RSS Feeds?

If you do not know what an RSS feed is that is fine, you are here to learn so I will explain the abridged version. RSS stands for Really Simple Syndication which are nothing more then live feeds of the latest post or article you have made on your website. As soon as your post is live, it is fed straight to your subscribers RSS reader. The RSS program is used to parse and display your post, just like your email client pulls down your emails and displays them in an easier format to read. People can subscribe to your feed, so as soon as your post is live, they can either be notified via email or see the update in their feed reader.

Using RSS Feeds To Gain Unlimited Backlinks

I want you to head over to RSSMix.com and you will see how their system works. You basically enter in your XML RSS feed URL along with up to three other feeds. Those 3 other feeds can be any feed from any site in XML format, it truly does not matter what site feed you use because RSSMix will simply take those 4 feeds and combine them into one feed.

Here is a screen shot of RSSMix, you simply put in your URL’s into the box and hit create. It will then display a your new RSS feed link from RSSMix.com. Remember you can mix and match as many feeds from other sites as you want.

Utilizing Your New RSSMix Feed

So now you might be asking what do you do next. As an example let’s say you created 10 new feeds with RSSMix, all with different feeds except for your own. You now have 10 feeds with different content all mixed in with yours. From their you can simply take your 10 new RSSMix feed URL’s and start putting them into RSS aggregators and RSS directories. These links will not be of high value, however you can easily gain a lot of them in a short amount of time if that is the route you are looking to take.

Is Their A Program That Will Do This For Me?

Everyone wants a program that will do the work for them, push the magic “Start” button and watch the site sour in the SERP’s. Sorry to burst your bubble, but their is no public program that will auto generate hundreds of these RSSMix feeds for you automatically.

Can I Get Banned?

I do not see how your site could get banned from the search engines for utilizing this technique. Reason being it would be way to easy to use this method to ban your competition. What I do see happening is the engines will simply devalue any link from RSSMix.com, making all of those feeds you created useless or RSSMix.com banning your IP address from making so many. They should be using a captcha system on their site coupled with an email verification sign up process. Doing this would eliminate the potential spam that this type of service can produce. Captcha to try and stop the automated process of signing up and requiring an email address to receive your feed. One feed per email address would work and making it a requirement to click a validation link in the email they send to you.

Summary

As you can see from the title of this post, using this RSSMix trick is not ethical or white hat by any means. So why bother talking about it then? Simple, I want to educate you the reader on other methods of internet marketing. You can find 100 other sites that talk about white hat methods you should be using, but not many of them talk about anything else. As a marketer I feel it is important to not only read about these marketing methods, but to also understand them. It is one thing to know that search engine spam is bad, but do you truly know examples of what is bad and what is not? This post is a good example of search engine spam and how it actually functions. Once again this is not the ethical way to building backlinks, but it can be effective regardless.

Oct
20

What Internet Marketers Can Learn From The Tampa Bay Rays

SteveMotivation

Has anyone ever told you in life that you could not do something? A lot of people have been in that spot in their life, what matters is how you react to that statement. I am going to use the Tampa Bay Rays (Devilrays) as an example and show you what they did for the 2007 season against the two power house teams in the division and what they pulled of for the 2008 season.

2007 Standings

  1. BOS - 96-66
  2. NYY - 94-68
  3. TOR - 83-79
  4. BAL - 69-93
  5. TB - 66-96

2008 Standings

  1. TB - 97-65
  2. BOS - 95-67
  3. NYY - 89-73

In 2007, the Rays had the worst record out of any team in major league baseball. Coming into 2008, all of the baseball experts were not even talking about Tampa at all. A few months into the season, Tampa is showing signs of hope by not only keeping pace, but leading the division. This made the experts start to talk about them, however it was not in a very positive way.

Tampa does not have the power bats to keep pace with the Redsox or the Yankees.

Tampa does not have the pitching to keep pace with the Redsox or the Yankees.

Now after the all star break, ESPN analyst’s were still saying that the Rays did not have the stamina as a team to keep up the lead atop the division. Another thing stated was they do not have the post season experience even if they do make it. As you can see the Tampa Bay Rays have been doubted all year, even though they almost blew the series against Boston, they are now heading to the World Series. They did not have the power hitters that Boston and New York have. They did it without having the high profile pitching rotation like Boston and New York has. They did it with sheer determination, heart and the desire to win when everyone was counting them out since day one.

What Does This Have To Do With Me?

Even if you are not a baseball fan, I want you to take this example above and apply it to whatever you do online. If your friends, family, wife or husband have doubted you, now is the time to step up to the plate and prove them wrong. You want your website to succeed online, you want that site to make you money, you want to feel good knowing that you are making money doing something you love. You are not playing for a World Series title, instead you are playing for the chance to make money doing something you love. With that, you can spend more time with your family, not have to deal with a boss, no commuting to work, having to worry about getting a raise or a Christmas bonus. Think about those things as your motive to hustle online and make your dream a reality.

Doubting Yourself Will Crush Your Dreams

Do you think for one second that Tampa was going into this season not thinking about making the playoffs? Every team, every year, goes into a new season thinking they will make it to the post season no matter what happened the year before. As an internet marketer, you should have the same mindset, regardless of any projects that failed for you in the past. If every project we started was a huge hit, I will not even go any further because it just doesn’t happen. Every marketer has failed at some point in their career. Doubting yourself to continue on will only hinder what the true results could be. No matter what other people tell you, keep your chin up, think positive and push yourself harder to succeed.

Ball Is In Your Hands Now

You know what you need to do now, you need to get out there and hustle your ass off to prove everyone wrong. The biggest mistake you can make is agreeing with all of the doubters and putting that negativity on your shoulders to carry around. If you try and start or continue a project with even yourself doubting the results, why even bother to finish it? The ball is in your hands now, what are you going to do with it?

For the record I am not a Tampa fan.

Oct
18

Patience Is A Virtue - All Marketers Need To Realize This

SteveGeneral

As with anything in life, it is not always good to try and rush things. You want your steak to get done quicker, you turn up the heat on the grill and burn the outside leaving the middle still raw. You hate rush hour traffic, so you start weaving in and out of lanes, next thing you know you get clipped and turned around. This is what can happen whey you have no patience and try and rush the outcome of things. This past week I have tried my best to walk you through a process in getting started with your online business. Everything from scheduling your time, having passion for what you do, learning to focus and yesterday it was all about the marketing hustle.

Today I want to emphasize on patience and why it is important for you to not only understand, but why you need to grasp it at times. With any new online business, it takes time to grow. Unless you are already well known on the internet, when you put up your new site it will not be a success in a week.

Patience Is Like Climbing A Ladder

Let’s say the top of the ladder is where the big money is at, you want to get there one day, but in the mean time you have to take one step at a time. No there is no elevator either, so don’t even try it. In order to get to the top of that ladder, you need to take each step. Trying to rush to the top can find you either stepping through a broken step or tipping the ladder over and falling flat on your ass. With your marketing efforts, you cannot expect to see great results overnight. This is true for people running PPC campaigns, not every campaign you setup will rock the stat charts. You should be testing your ads, see which phrase combinations are bringing you the most traffic that is converting for you. Testing your ad variations takes time, which requires patience to see the end result.

Is It All A Waste?

You spend countless hours commenting on blogs, submitting your articles, talking to site owners in an effort to get more back links, etc. The days start adding up and you are not seeing very much from your efforts, so you are thinking of just giving this up and look to do something else. You were hustling, but only for a few days, maybe a week and do not see much coming out of it. Guess what people, you need to be patient with it. Great things are not going to happen overnight or even in a week with a brand new site that you have high hopes for. You keep doing this and have the patience, the results will show. At times you might get frustrated thinking this isn’t going to work for you, stay positive, continue to hustle and your patience will pay off.

Oct
16

Hustle - Why You Need To Hustle As An Internet Marketer

SteveMotivation

In today’s internet age, just about anyone can get started with a website to sell something. Right now people can get a .com domain name for $9 and have hosting for a few dollars more. They could pick a template and just run with it, or design there own site if they know how. With it being so cheap and easy to get a website up and running online, the competition is immense. Another thing to take into consideration is you are not just competing with Bob Smith downtown, your competition is worldwide. The internet world changes so fast, if you do not hustle and miss out on an opportunity you are not going to get a tweet saying so. That chance is long gone and you were left behind, try again next time. A big misconception people have to internet marketing and having there website generate revenue is the fact they think it is so easy to do. For some people it can be easy to have your website make you money, it all boils down to how much you are going to hustle in not only getting your name out there, but your website as well.

Go All In

When your site is completed and live on the internet, you need to take your chips and push them all in. You need to hustle and get your site out there for other’s to sea. Now I am not saying I want you take all of your money and gamble on advertising. I want you to go all in with your effort, either go big or go home. This is a big factor for any internet marketer, if you do not hustle day in and day out you will not go as far. For some marketers out there, they no longer need to hustle. They just simply make a blog post about there new product, service, or whatever and people by the masses pull out there credit card. Do you think these marketers got to be this way overnight? Of course not, they hustled there butt of for years to get to that platform.

Isn’t Hustling Like Ripping People Off?

That is one way the word hustle is used, but not in this case. You are not standing out on 4th street with 3 cards on top of a box trying to hustle for money. Hustling in the internet marketing world is all about busting your ass and not giving up. Here are a few definitions of the word hustle courtesy of TheFreeDictionary.com

  1. To jostle or shove roughly.
  2. To convey in a hurried or rough manner
  3. To cause or urge to proceed quickly
  4. To sell or get by questionable or aggressive means
  5. To pressure into buying or doing something
  6. Energetic activity; drive.

I highlighted these two for one simple reason, you need to have the drive and energy to succeed online. Everyone wants there website to make them money, however a lot of people either put in little effort or no effort at all in marketing that site. You need to hustle, you need to get out there with everyone else and get them interested in not only what you say, but also what you have to offer.

Hustling With No Money

How can I hustle when I do not have much money to put into my site? You do not need money to hustle, you just need to have the marketing passion and drive to make your dream a reality. You probably have a day job or even a family, not a problem! It comes down to balancing your life schedule to make time for your online ventures. When I say hustle, I am not saying for you to go out and rip people off, that is not the purpose of this post. It revolves around you busting your ass, having the drive, the determination, the energy to make your online business succeed. Here are a few ways you can hustle with little or no money at all.

  1. Forum Participation - Find forums that are related to your niche, introduce yourself and interact with the members there so you can get to know them better. On some forums you can even use links in your signature, so every post you make can have a link to your website. Danny Sullivan, Michael Gray, Aaron Wall, Barry Schwartz all participated and moderated forums in the internet marketing world. You to can do the same thing, it just takes time and for you to hustle your ass off.
  2. Blog Commenting - These days there are thousands of blogs that you can be participating on, leaving useful comments along with a link to your website. Leaving good comments will get reader’s of that blog to possibly check out your site as well. It is a snowball effect, the more comments you leave, the bigger the snowball can get. Eventually it will just steamroll down the hill and get huge. You know you can comment on this blog right? :)
  3. Twitter - I love twitter, it is another great tool you can use to easily interact with people that you never thought you would. With twitter you can leave short, 140 character long messages to other users. Very simple and you will meet some really down to earth people, these people have the chance to follow you and see what you talk about. Let your followers know what you are up to, any new posts, product launches, or whatever. Just get out there and interact! Follow me on twitter if you like, I love meeting new people. Do not be afraid to say hello!

In the end you need to really work hard at what you want to do online, if you do it half ass, then their is a good chance your outcome will either be half ass or a complete failure. If you need to work from 9pm-12pm every night to get your site off of the ground, then guess what, that is what you need to do. It comes down to your dedication and your ability to hustle your website online. Get out there and start making a name for yourself by hustling your ass off.

Oct
15

Focus Control - What Every Internet Marketer Struggles With

SteveMotivation
internet marketing focus

You have your email client open, instant messenger on, twitter going nuts and even the TV on. For most people this is nothing more then a normal routine while they work on there project. I myself even do this due to being addicted to twitter now and always reading my new emails. I want you to try something for an entire day, I want you to close your email client, turn of your messenger program along with the TV and not even touch twitter. You will be able to focus more on the project at hand because you will have less distractions to pull you away from doing what needs to really get done. That email can wait a few hours, just record the show if you really want to watch it that bad and twitter isn’t going anywhere. I am not saying you cannot multi task, just as long as you are doing so on your project. Worrying about the other things that are not related to your project that needs to get done is not multi tasking, that is multi distracting.

In order to get more done on your project, you need to focus your attention on one thing at a time. The more you focus on that one project, the faster it will be done and you can move on to the next. If you have several projects lined up for yourself, pick the one that needs to get done first or the one you want to get done first. Now this does not apply to everyone, some people have trained themselves to check there email or respond on twitter and jump right back into there project. Here are a few things you can do to help you focus more on your project and less on your emails, messages, TV, etc.

Make A Plan

For people just getting into internet marketing, this is often overlooked a lot. Would you get in your car and just start driving without knowing where you are going? Even if you knew where you wanted to go, you need to make sure you know how to get there. Making a plan before starting any project will be your directions, following this plan will aid you in getting the project done faster.

Project Management

Project management is part of your overall plan, consider it just another piece to the larger puzzle. If you are starting a new website, it is essential to break that project up into smaller pieces and do them in order. For example, lets say you have created the layout of the site and love the way it looks. Are you now going to run out and try to market that site? No your not, you need to write your content that is unique and make it to the best of your ability. From the initial design, testing, final design, content creation, search engine optimization, keyword analysis (if you are going to run a PPC), press release, forum participation, blog commenting, twitter, etc. These are all part of your project management that need to be followed to a certain order. When it comes to marketing the site, you can choose which to do first depending on what you are comfortable doing.

Control The Urge

Control the urge to watch TV, get on instant messenger, go through your emails, read blogs or forum posts while working on your project. The urge to do these things can be high at times, but if you stay focused on your project you will get it done quicker. Once you have a part of your project, or even the entire thing done, then you will have plenty of time to get to your emails, messenger, tweets, TV shows, or whatever else it is you do.

Taking A Break

When wrapped up in a project, at times things will not be as smooth as you first thought. You could be stuck on a coding problem, having writers block, personal issues, or just flat out having a bad day. This is when you should take a step back, go outside for some fresh air, take a walk and let your mind re focus. I know above I talked about controlling your urges, those urges though can be handled with control. Personal issues, being stuck on something, day job not going well are all things that you cannot avoid and will hinder your performance on your project. Take a 10 or 15 minute break, trying to work through these types of problems can actually be more damaging to your project then you think. Your mind is not totally focussed on the task at hand, it has outside interference that can truly screw with what you are doing. You could be on the verge of creating a great viral article, but since your mind is focused on the bad day at work or whatever, that article is now just average. What could have been a ton of traffic to your site, is now just another piece of words on the internet for people to browse over. Their is nothing wrong with taking a break, get your mind back on track and focus on fulfilling your plan the right way, not the half ass way.

One final note, close your movie player, you should have been focused on reading this post and not watching your porn.

Oct
14

Being Passionate Pays In The Long Run

SteveMotivation, SEO

When starting a new website of any kind, people often get stuck on what exactly it is they want to do. I see on forums people giving advice on what could make other’s a lot of money, or reasons as to why they should get into a certain niche. I am glad mesothelioma, New York Attorney, mortgages and even debt consolidation are all high paying keywords. The true question though is do you as a new website owner really want to talk about those topics? Do you have the passion that will drive you day in and day out to continue to talk about any of the above topics and one day make you money? For most of you reading this, the answer is no, you do not have any passion in these topics. You need to sit back and think about what you are passionate about, what hobby’s you have, what you enjoying doing in your spare time. The reason for this is simple, for a beginner it will be much easier for you to get something off the ground and continue to talk about something you are passionate about. There could be hundreds of examples, but here are just a few for you.

  • Model Trains
  • Gardening
  • Cooking
  • Baking
  • Watching Movies

You could start a website that talks about any of the above topics and really run with it. It would be easy for you to update your site on a daily basis because these topics are open for so many discussions. There are hundreds more, but I will save that for another day. The key thing here is to really find out what you love to do. Not only will you find it easier for you to create fresh content, you will have better focus and the drive to go further with your new site will be fueled by your passion on the subject.

Now their might be some of you reading this and say whatever, I can make money with any niche. This is also true, you are the more experienced internet marketer. You could take any niche, make a site and start promoting it the same day. We could take school loans as an example, you make a nice landing page and start up a facebook campaign targeting the younger audience on getting low interest school loans for college. The next day you target a different niche and run with it on another network. You still have the passion, the difference is your passion is in making money no matter what you talk about. For a beginner this is not the right road to go down. They need a solid foundation to stand on and build up there site, they do not have the resources a more experienced marketer might have.

Laying a solid foundation for your new site revolves around that one thing you love to do. With that foundation laid out, you can then start building on that site and over time have it become big. When you lose the passion, you can lose your readers, your reader base and even your site because you have given up on it. Making money online is not easy for someone new to this, if it were that easy then everyone would be doing it and not working a normal job.

The biggest mis conception people have is the fact they have the passion to make money online, they just target the wrong niche that is not right for them. As a beginner, you want to talk bout a topic you love, that have passion for will. It will bring you success if you focus on the goals you set for your site. Simply making money online is not the focus to have as a beginner. Tomorrow I will talk about focus, which is another keystone in helping you build a successful website over time.

Oct
12

Google Helped Build The Internet They Now Call A Cesspool

SteveGoogle

eric schmidt google ceoYesterday over at WebProNews, Chris Crum talked about the comments Eric Schmidt made on Wednesday regarding the internet being one big cesspool. This cesspool being low quality content and false information being spread on the internet. Well let me say this to Eric, you at Google actually played a roll in creating this cesspool of information. With your adsense program you make it possible for anyone to market any kind of site with very little limitations which in return helped fuel this cesspool. Internet marketers saw screen shots of others holding there huge fat checks they made from Google adsense and it started from there. People find ways to manipulate your system, you try to make quick fixes and manual edits to your SERP’s. There are just to many sites out there manipulating the Google algorithm trying to make a quick buck. Thousands of doorway pages flood your index on a daily basis, MFA sites ran rampant for a long time before you stepped in to try and put a stop to them. This cesspool you call the internet was fueled by adsense and flaws found in the Google algorithm, which continues to this day.

I am not saying adsense sucks or it is bad for any marketer to use, but with very little limitations in the beginning you opened the doors from the toxic waste dump for a rush of sludge to hit your index. People had success doing this, so other people jumped on the band wagon with there MFA sites and the sludge continued to flow. Now the big thing is scraping content and rewriting it to make it look legit to try and pass through your filters. Just another thing some marketers came up with to slip around your content filters to get indexed.

Then marketers realized that getting more backlinks will help improve there position on the SERP’s, great those are easy to get. Let me fire up xrumer and spam a ton of forums with my doorway page links. Might as well wipe the dust off of bookmarking demon and start flooding social networking sites in an attempt to get some free backlinks and publicity. Check my radar because I see a PRStorm coming strong to spam the hell out of people’s stat pages. You want to kill that storm, quit indexing webalizer, AWStats and such stat pages. Who in the hell cares about those stats being public, you do not make your analytics data public in your SERP’s.

Eric, when you have a company as large as Google, as powerful as Google and the most used search engine in the world, you are going to have people trying to manipulate your service. They see the potential with how much adsense can make them each month. There are things marketers can do to help increase there position in the SERP’s using blackhat techniques that actually work. Some of those sites you may catch and ban, but hey, people can use your great blogger service and make 100 more through proxy servers. Is adsense the main reason for it all? No it is not, it is just a big factor in where all of this crap came from. You probably did not see this years ago when you started to pay advertisers through your adsense program. What would you have done back then, if you knew what you know now?

This post is a very rare Sunday post and an opinion I had to get out. I could be wrong, but it is my opinion on the matter. What are you thoughts on what Eric had to say?