
Let the bubbles rise to the surface so you can see what blackaht link building is about. Black hat marketing is frowned upon by many people in the internet marketing industry. What you are about to read are techniques used to try and game the system and get several hundred, if not thousand backlinks at a time. Using these methods to the extreme will most certainly get your website penalized or even worse, banned from the search engines. Using two of these methods you also run the risk of making a few web site owners extremely mad to the point where you can lose your web host and even your ISP.
Comment Spamming - This is where you take a list of “do follow” blogs and auto submit little comments with a keyword or keyword phrase as your name. Since the blog is allowing the search engines to crawl those links, your site will get picked up. Another form of comment spamming is just taking any list of blogs and submitting comments that include a link back to your website. This is one of the techniques that will surely piss off a few web masters as they will do whatever they can to eliminate spam on there site. As always there is automated software to make comment spamming easier and untraceable back to your ISP by the use of proxy servers. Look for future posts focussed around how to find do follow blogs and what proxy servers are used for.
Trackback Spamming - This is very similar to comment spamming, but instead of leaving a comment you are simply posting a link somewhere in your blog that points back to the site that allows track backs. Trackbacks will auto insert a link under the blog post’s comments section with a link right back to your website. This method is used a lot by scraper sites or spam blogs, in most cases they ripped your article word for word and they left a link to the original article. I will show you later this week how to try and fight these scraper sites and get there hosting shut down.
Forum Spamming - When using this method, it does not matter what type of forum you target, you can just find any VBulletin or PHPBB powered forum. The basic idea behind this is using software which will auto create accounts on almost any list of forums you give it. After the account has been verified via email, it will then login and make whatever post you tell it to. That post will of course have a link back to your website, which is what you were aiming for in the first place. Next thing is creating another account (2, 3, 4 more accounts even) to log back into that same forum and make follow up posts to your original post to make it look even more real. This is done to try and fool moderators from deleting your post from the forum. So imagine finding a list of 10,000 forums and letting a program run for days on end doing this non stop. It means a ton of potential backlinks for very little effort on your part.
Social Media Auto Submission - This is the same idea as forum spamming, instead you are auto generating accounts on popular social media websites. Once you have a bunch of accounts created on whichever social media website you are trying to target, you simply start bookmarking/stumbling/sphinning or whatever on your own article. With enough votes in a short amount of time, you are trying to make your story go HOT and get noticed by other users of that social media website. Once your article gets noticed by other users, you now have the chance to get backlinks from the people that liked your article so much they linked back to it. (Like this one, just link back to it…ok shameless plug,
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Link Buying - So this method is a little bit on the touchy side, some people say it is blackhat, some say it is grey, some say it is whitehat. I personally do not see anything wrong with buying links, that is depending on what type of website and where on the site the link will be going. What it boils down to is how much money do you have to spend on your link buying campaign. Buying links allows you to pick and choose what sites your link will go on. There are services like Text Link Ads (who have now been banned by google) where you can buy up links on almost any type of website. If you have deep pockets and pick the right sites to advertise on then it can go a long way.
Refer Spam - This method has been around for years and works quite well if used in moderation. There are websites out there who make there stats public, so we can see who has been visiting there website, the amount of traffic etc. The key thing here is not only can we see there stat logs, the search engines can see them and spider them as well. The main goal with referring spam is to have your website show up in there stat logs as a refer so the search engines will see that backlink and then come spider your site. Before you ask, of course there is software out there to automate this process. Running it for days on end hitting thousands of websites will most definitely get your website banned because you will be gaining backlinks to quickly. You need to make it look as natural as possible, so this is another method that if used in moderation can have a significant gain for you.
One thing to consider is if you hit the same website enough time, you are bound to run into a webmaster who reads there stat logs religiously. They will go to your website, see that there is no link anywhere pointing back to there website and some will know right away what you are doing. Get enough webmasters to complain and you run the risk of losing your hosting account. If you did not use proxies while running the software, then you run the risk of losing your ISP as well. Then again when using black hat marketing methods you should already be aware of these risks.
Link Farms - Link farms are nothing more then a large group of websites that are all interlinked to each other. It is a form of reciprocal link exchange, just on a much larger scale. Instead of your site being linked on just one site, it can be linked on hundreds or thousands. In return your website will be linking back to them as well. Most link farms are built and used by one person or a small group of people in an effort to gain there backlinks. The problem most people face is they do not understand that shared hosting or even a dedicated server with just a few different IP’s is doing them no good. The search engines can see what IP address all of those websites are hosted on, once they see the same group of IP’s all linking with each other the ban bat comes out a flying.
RSS Spamming - Splogs are the main reason for using RSS Spamming as a backlink technique. For those of you who do not know what a splog is, it is basically a generated blog where the content was scraped (stolen) from some where else. These types of sites are filled with ad sense and or affiliate offers along with links to there other websites at times. When a new post is made, they have Wordpress set up to automatically ping certain RSS sites in an effort to get them to there site faster and index the content on there network. Splogs use anywhere from 1 post to 15+ posts per day and after each one, the post is then pinged. There are automated scripts that will auto install and setup wordpress blogs on as many domain names as you need to. So when one of the splogs gets shut down or banned for spamming, they just install another and move on.
Now if you have read this far in the article, then I hope you understand that I do not endorse using these methods unless you either do not care or you are looking to learn about them. That is what this blog is for, giving you access to all types of internet marketing technique’s and breaking them down for you.
This post was originally made on Internet Marketing Access